Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company. Jon Clark runs his own firm, Moving Traffic Media and was previously an SEO at some large companies. In part one, I pinned Jaimie versus Jon in an SEO challenge - guess who won... Then in part two, we spoke about Jaimie and Jon Clark's career paths, in part three we talk about Jaimie Clark's professional career and growth to the title of Vice President of SEO at a major corporation. Then in part four, we spoke with Jon about building an SEO agency.
In part five, I spoke to Jamie Clark about the Google Product Reviews update, since she worked at Wirecutter during the product reviews update. And she said this update was a long time coming and she was happy to see it and explained why that is the case. She said Google was good at weeding out the fakers. This Google update helped Wirecutter in a big way and it was perfect timing.
We also discussed maybe the internal fights about investing in such amazing content and reviews but Google ranking lower quality sites for so many years. But then one day, with this product reviews update, it ended up paying off in a big way. But fighting that fight before this update could not have been easy.
She is applying the same principles to her work at Centerfield and those principles are the only way to have long-term SEO success.
Jon explained why...
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