Hey Siri, Okay Google, Alexa…where can I find a good lawyer? Robot assistants have made verbal queries easier and more popular than ever. But what does this mean for attorney websites? Is it really necessary to optimize your law firm’s website for voice search?
You can and you should optimize—because voice search is not going anywhere. Besides, it’s not as difficult as you may think to please the robot overlords and find new clients online. Once you understand the basics of how it works, you can apply the power of voice search to finetune your website and connect with people online who want to find you.
What is voice search and why does it matter?
A voice search is when someone speaks a query into a search engine, smart speaker, or smartphone instead of typing it. Currently, about 40% of adults in the U.S. use voice search at least once per day.
Here’s why it matters: People phrase things differently when speaking versus typing. So, in order to succeed with SEO and appear at the top of the first Search Engine Results Page (SERP), your website needs to optimize for both spoken and written phrases.
For instance, when speaking, you might ask your smartphone, “Hey Siri, what’s the nearest Thai food restaurant?” If you are typing a query into Google, you might search for “Thai restaurants near me.” The key phrases are related—but different.
Voice search is here to stay—optimization is not optional
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