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Local businesses are often the most interesting SEO clients to work with due to the creativity and strategy it takes to appeal to a local market.
While the basics – Google Business Profile optimization, localized content, etc. – still apply, local businesses must often think outside the box when trying to rank locally.
Acquiring these types of clients also takes skill. To SEO professionals, attracting positive, ambitious, and proactive local SEO clients is ideal.
Here are some tips for getting local SEO clients you truly want to work with.
1. Start Conversations With Local Business Owners
A few years ago, I was due for a haircut and started my search for a local barber. I saw a barber with great reviews on Google, so I visited their website to learn more about their prices.
Unfortunately, I was met by a “Warning! Your connection is not private” error on their website.
As an SEO strategist, I knew this was due to the business not having their SSL certificate enabled on their website.
So, I called them to book an appointment and, in person, gave a heads up to the owner that they had website security issues.
The owner was unaware of the issue and managed the website herself, so I offered to set up their SSL for free.
Later, she paid my team to diagnose additional technical SEO issues and continued...
Read Full Story: https://www.searchenginejournal.com/get-local-seo-clients/458129/
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