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Google updated its structured data documentation for Editorial Product Review webpages. There is now a new Pros and Cons structured data that makes sites eligible for an enhancement in search.
This change to Google’s structured data for product reviews can significantly impact product review websites.
Only editorial product review sites can have an enhanced listing in the search results when they use these new structured data properties.
Merchants are not eligible for the pros and cons enhancement in Search, nor are customer product review pages.
That means this update to the structured data affects product review websites, including product review affiliate sites, that do not sell the products themselves but are focused on reviewing the products.
What Is Pros & Cons Structured Data?
The pros and cons structured data is used by Google to identify specific information in product reviews and display it in the search results.
The structured data Google uses for pros and cons is based on the positiveNotes and negativeNotes Schema.org structured data properties.
What’s interesting about these structured data properties is that they are not yet fully integrated into Schema.org.
According to the official Schema.org page for these kinds of structured data:
“This term is...
Read Full Story: https://www.searchenginejournal.com/product-review-structured-data-pros-cons/460496/
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