When thinking about how to up your SEO (Search Engine Optimisation) rankings, the most common things that probably come to mind are keywords, content, backlinks and metadata. These are undoubtedly important to the SEO workflow. VP of SEO for iStock, Matthew O’Such, explores the ways to drive stronger SEO.
However, marketers and SMBs often forget that high-quality images and videos are essential. It helps to take full advantage of how to get content in front of potential customers. Spanning web search listings to Google News, Google Discover, Image Search and more.
Hubspot found that around 76 percent of ANZ marketers reported using inbound marketing as the primary approach to marketing. Fifty-three percent noted that driving traffic to the website is a top priority. The most common challenges for brands though is generating traffic and leads (63 percent). Another challenge is managing the website (19 percent). This highlights a disconnect where marketers understand the importance of SEO, but perhaps don’t understand how to improve the rankings.
Optimising imagery has become increasingly important over the last few years, and many search results now contain or even require imagery in order for you to rank in them.
As such, here are five tips to help SMBs and marketers boost SEO strategies. It involves using stock images and videos to drive strong SEO:
Say yes to stock, authentic, and relevant visuals
There’s a common myth that stock photos and imagery are not good for...
Read Full Story: https://www.marketingmag.com.au/featured/five-tips-to-help-marketers-and-smbs-use-stock-images-and-videos-to-drive-stronger-seo/
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