Tech Driving Business Innovation and Convenience for Customers - ProPakistani

Who would have known even during the sci-fi movie boom of the 80s that the technological revolution will eventually be part of one’s own existence.
Hardly anyone would have ascertained the imaginative material which was once part of movies and TV shows being part of their own lives, a few decades later.
But in most cases, tech-based convenience is now just a tap away. Our lives are continuously evolving given the fast-paced world we are living in today and industries have had to incorporate technological advancements to stay abreast with innovation and market trends.
From the advent of the internet to smartphones, and Walkman to the MP3 player, we have come a long way! No one would have thought there would be touch screen phones, let alone these devices being used at the tap of a button to order food.
Now, this idea would have been a major breakthrough in a movie plot three decades back, no?
A notable example of this evolution in Pakistan is the online delivery platform foodpanda, which is expanding rapidly through technological innovation.
The concept started in Pakistan in the year 2011 under the name ‘Food Connection Pakistan’ which was primarily an online food review platform.
At that time, there was no platform to connect thousands of restaurants and countless food outlets with consumers in the country. Later, it was renamed ‘Eat Oye’ to create a local platform for online food ordering and delivery.
In the year 2015, it was acquired by ‘foodpanda’ with the combined...



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