As an analyst, marketer, or SEO, you probably have some go-to reports you are used to looking at in Google Analytics. You may have them bookmarked or have memorized the three or four clicks you need to get the right report from Universal Analytics.
Now that it will soon become Google’s default analytics tool, let’s look at how to create three common and useful reports for SEO in Google Analytics 4.
1. Traffic acquisition report
This one is quick and straightforward – only one click in the GA4 interface will get you the Traffic acquisition report, aka the session acquisition report (there is acquisition by both user and session in GA4).
Here’s where you can quickly analyze the different channels bringing traffic to your site.
In the reporting UI, you’ll find this report under Life cycle > Acquisition > Traffic Acquisition.
Note that this report initially defaults to use the Session default channel grouping as the primary dimension. Still, you can change this to a different view of traffic acquisition if preferred.
For example, you can select Session source / medium which was a default report in the UA navigation.
You can also break this report down by additional dimensions, including custom dimensions.
Let’s say you collect custom dimensions on your blog for things like article title, article tag, article date, and so on. This then gives me the ability to analyze article performance by channel.
Finally, you can use the filter box above the table if you want to filter...
Read Full Story: https://searchengineland.com/3-valuable-google-analytics-4-reports-for-seos-387368
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