Every business owner wants to rank on page one, spot one on Google. SEO can be a massively worthwhile investment that can single-handedly transform your company's ability to reach more customers more easily and cheaply than your competitors. Using a combination of SEO and social media, I've helped companies grow from $300k a year to over a million in seven months and changed how multi-billion-dollar industries do their marketing.
Yet, for all that, I spend a lot of time talking people out of SEO. The reality is, until you've got about $50,000 a year to invest in it, you're probably not going to get the result you want, and despite good intentions, the typical professional you find won't be able to deliver on their promise. Even worse, for most, if you get the ranking you want and the traffic you desire, you still probably won't get the actual sales conversion you're hoping for.
Fortunately, what matters most to make SEO work for you is also what makes for a highly effective website and increases your online sales dramatically. It's all summed up in one word: value.
Make value-driven content that's compelling, wins your readers' attention, and wows them.
The most important ranking factors never change, everything else does.
By far the most important ranking factors that Google considers are how many people visit your site directly, how much time they spend reading it, and whether or not they visit multiple pages. People visiting your website directly tells Google that you...
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