If you have a website, the last thing you want is a 404 error page when a page link cannot be found. Not only is it bad for your Google search rankings, but it is also bad for the reader experience if they walk away empty-handed. You would also lose a lot of valuable backlinks from other sites if your page link breaks. So if you change a page link, you need to set up a 301 redirect rule which will automatically redirect Google and your readers to the page’s new location. Here’s how to set up a 301 redirect in WordPress.
Read more: What is WordPress, and should you use it?
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To set up a 301 redirect in WordPress the easy and fast way, use a plugin, of which there are many in the WordPress plugins directory. Alternatively, you can edit the .htaccess file on your website server with one line of text.
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When to use and not use a 301 redirect
You should use a 301 redirect when you plan to change the link (URL) of a live page to another link. If you change the link and don’t set up a 301 redirect, then Google and any human site traffic will encounter a 404 page not found error. This is not good. A 301 ensures a smooth transition to the new page location — it’s likely that any human visitors won’t even notice the change in the page link.
However, there may be reasons why a 301 redirect is not a good idea. A 301 tells Google that the link has been permanently changed and they should stop indexing it. If you plan to return to the old link in the...
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