Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
James Lawrence: Co founder of Rocket Agency.
Time in current role/time at the company:
Five years
How would you describe what the company does?
A digital marketing agency that runs Google (SEO & Google Ads) + Paid Media (Display, Facebook, LinkedIn) for mid-market to enterprise Australian clients.
What do you do day-to-day?
My days are highly varied. A core part of my role is maintaining relationships with key clients. Not on the day-to-day, but ensuring things are good between them and Rocket. I manage our Growth Team which means working with that team to onboard the right clients into Rocket to get the results they need - and Rocket can do so on budget. Despite my pretty average face, I am the face of Rocket. So this means I get kept pretty busy with public speaking, webinars as well as the Smarter Marketer podcast. Then outside of this I sit on our five person leadership team which means driving the strategic direction of the agency.
Define your job in one word:
Fun.
I got into advertising/ad tech/marketing etc because:
I love the culture of the industry and of Rocket. As an agency owner I am fortunate in that I get to heavily contribute to the culture of the organisation I work in. We are highly selective in terms of the new staff we...
Read Full Story: https://www.adnews.com.au/news/industry-profile-james-lawrence-at-rocket-agency
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