Investments in e-learning in 2022 are up, and there’s no sign of slowing. The global e-learning market will surpass $243 billion in 2022, Statista estimates.
E-learning was already a growing segment when the pandemic fueled record numbers in online learning for corporations, people and students. In fact, Coursera reported that registrants to their courses nearly doubled from 2019 to 2020 and has only accelerated from there.
Online SEO training is a great way for companies to train teams on SEO. KPMG reports employees prefer online training because they don’t have to travel and they can learn at their own pace.
It also works for people needing to upskill or reskill as they change careers or look for a new job – “digital marketer” is still among the top 10 most in-demand jobs, according to LinkedIn.
If you’re looking for SEO training, there is no shortage of courses out there. But what is a good SEO training course, and how do you evaluate it?
Here are five things to look for in SEO training.
1. Who created the SEO training?
One of the most important things when evaluating SEO training is to understand who is the person or people behind the training.
There is no “one way” to do SEO, so you also won’t find strict standards on how SEO should be taught. That’s why it’s important to get to the bottom of who is behind the information. Do they have the experience and knowledge to provide reliable guidance?
Remember, bad SEO advice can kill websites, their rankings and even entire...
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