Google helpful content update - What should you expect? By SEO Consultant Qamar Zaman - EIN News

The people-first content update is expected to roll out this week. Learn what you need to know from Google's latest search improvement news.

that they will be rolling out the “helpful content update” for English users globally this week. This update will be rolled out in a series of improvements to search so that people can easily find helpful content made by and for people. As of this writing, the search giant hasn’t posted an update yet regarding this week’s roll-out.

The Google Search Central blog revealed that the “helpful content update” will be rolled out to ensure original and helpful content is ranked well in search. Here’s a statement lifted from their announcement.

“Google Search is always working to connect people to helpful information better. To this end, we're launching what we're calling the “helpful content update” that's part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results.”

According to Google, the “helpful content update” introduces a new site-wide ranking signal. Along with the rest of Google’s ranking signals, it can instantly detect low-quality content, the type that doesn’t add value or be helpful to searchers.

Google said that this update rewards people-first content.

“The helpful content update aims to reward better content where visitors feel they've had a satisfying experience, while content that doesn't meet a visitor's expectations won't perform as well,” Google wrote on...



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