Mastering your own home country’s SEO is one thing, but to have an international SEO presence, you’ll need an entirely new strategy. It’s not enough to simply translate all your content into a different language – to have your website properly positioned in other languages, you’ll need new keywords and phrases, as well as a good understanding of foreign cultures.
If you’re trying to expand your business to the EU, here’s what you should know about European SEO practices.
What is International SEO, and how does it work?
Local SEO services focus on beating your domestic competition in Google searches – but it is not an indicator of how visible your website is on an international level. International SEO aims to create a strong brand presence on the Internet, gathering organic traffic from multiple countries.
European SEO, as the name suggests, aims to conquer SERP positions in major European countries. Google and other search engines match search results to the user’s geographical location and system language – a user from France might see a whole different set of search results than a user from the UK, even though they might be searching the exact same term.
By using SEO and quality content effectively, you can conquer more than one target region at a time – but how?
Differences in SEO across the European Union
Language is definitely the main difference between local SEO and European SEO. Your home country’s language won’t be enough, since if you want to reach foreign...
Read Full Story: https://techbuzzireland.com/2022/08/25/international-and-european-seo-what-you-need-to-know/
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