Negative SEO: What You Should Know - TechDay News

Whichever search engine optimization techniques you use, it's important to take precautions to protect yourself from negative SEO.Negative SEO, also known as Black Hat SEO, is a tactic where unscrupulous people manipulate search results to push your website down in the rankings or get it kicked off the search engines altogether. Here is what you need to know:

What Is Negative SEO?

At its core, negative SEO is when a competitor attempts to damage your website's organic rankings by building bad backlinks to your site. This can be done in several ways, such as:

-Comment spam
-Unnatural Link Building
-Hacking or Duplicating Your Site

Unfortunately, this practice is fairly common and difficult to detect. There are several ways to help protect yourself from these attacks if you fall victim.

Why Does Negative SEO Matter?

It would be best to worry about negative SEO because it's a real threat to your business. If someone can successfully launch a negative SEO attack against you, they can bring your website down by:

-Sending spammy links to your site to get you penalized by Google;
-Creating content around the same keywords and pushing the original content down in the SERPs;
-Sending fake DMCA takedown requests for copyrighted images on your site; or
-Stealing your content and ranking for it on their websites pushes you off the first search results page.

In other words, if someone finds an exploit in your online presence, they can hurt you and even put you out of business.

...



Read Full Story: https://techdayhq.com/community/articles/negative-seo-what-you-should-know

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.