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You can reach valuable leads through local online and offline marketing.
You must develop effective local marketing strategies to build your brand authority and attract more customers.
A digital marketing strategy is essential, regardless of whether you are starting a new business or already have one.
Digital and social media marketing are the most crucial parts of marketing a local business since, according to Google, “83% of U.S. shoppers who visited a store in the last week say they used online search before going into a store.”
We’ll cover some of the online marketing tactics and strategies we’ve used with great success in reaching a local audience.
Great Local Marketing Strategies For This Year
1. Optimize For Local Search
Through Google Business Profile (GBP), your business will appear as soon as someone searches for your business or keywords on Google.
It is free, which is awesome.
The results will feature businesses within the vicinity of the person searching and even includes your business on Google Maps.
To start, create a profile with your company name, contact details, industry, etc.
Then, verify your GBP listing.
Once verified, you can add images and a bio, upload blogs, create offers, send and receive messages, add customer reviews, and see analytics.
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Read Full Story: https://www.searchenginejournal.com/local-marketing-strategies/461540/
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