Every business that wants to continue generating revenue needs an online presence, and here's the thing you need to boost that online traffic.
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Quality organic traffic to a website generates leads day and night. Every business that wants to continue generating revenue needs an online presence, and search engine optimization (SEO) is the key to online traffic.
However, as a business site grows from a small entity to an enterprise, something changes.
Traffic growth tends to stall when a site has thousands of pages, and it's not because SEO no longer works. Instead, sites of these sizes become unmanageable and without transitioning to enterprise SEO, the rapid growth that optimizing offered will screech to a halt.
Related: 8 Ways to Make Your Website Faster (and Why It Is Critical to Your Business)
What is enterprise SEO and why do you need to level up?
Enterprise SEO. Regular SEO. It's all confusing. But you need to know the difference between the two because it will help you understand how bigger brands and enterprises approach optimization.
The key difference between your large brand and a small one is scale.
For example, your site may have:
- Thousands of pages
- Tens of thousands of products
- Hundreds of thousands of keywords
- Potentially dozens of smaller domains to manage
- Potentially multiple subsidiaries to manage
Small teams will fail when trying to manage an enterprise of this size if there's not a...
Read Full Story: https://www.entrepreneur.com/article/432321
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