SEO doesn't go away; it only changes. The burden and joy of an SEO is to support Google's algorithm, which is arbitrary. What is hot and what isn’t in terms of SEO in 2022?
Let's start by summarizing the previous trends. We got a glimpse of what SEO would have looked like in 2021 in December 2020. To put it simply, 2021 was the year of empathy. Performing SEO, especially if you’re a proven professional such as Figment Agency which you can learn more about here, has required placing yourself in the user's position and gaining a grasp of their search intent, what they want, and the best method to satisfy those needs.
Therefore, we must pay close attention to both the UX and UI, especially on mobile. So, what can we anticipate from Google in terms of SEO in 2022?
Artificial intelligence is going to change everything.
AI will play a significant role in SEO in 2022, continuing a trend that started in 2015 and continued in 2019 with Voice Search and the arrival of artificial intelligence and machine learning.
In fact, artificial intelligence is altering how we use our devices, namely smartphones, and how we obtain information online and navigate websites. Based on our preferences, Google's algorithm builds a customized ecosystem for us, focusing mostly on our interests and top preferences.
This makes it possible for us to always have within a few clicks what Google believes to be to our liking, even though it risks locking us inside a bubble from which it is challenging to...
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