Growing a medical practice takes more than a good bedside manner. To reach more patients and hit your goals, a strong business mindset is essential.
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As doctors, we spend years in school and specialized training in our chosen field. We may go to work in hospitals. We might join established medical practices. We could choose to start our own practice, becoming entrepreneurs as well as doctors.
It's important to know how to grow a practice, so we can stay in business. Here are seven tips to help attract and keep new patients:
1. Determine your local demographics
People want to see a doctor who's close to home, so it's crucial that you know the demographics of the area you're setting up your practice. If you're in an area where the majority of the population is young families, you need to put a pediatrician or two on your staff.
If your location is surrounded by Latinxs or Arab-Americans, you should have all your material, including office posters, brochures and your website, translated into Spanish or Arabic. Doing so shows respect for their unique cultures and makes them more likely to choose your practice over another.
2. Build relationships with other doctors
Solid relationships with other physicians are critical to your practice's success, especially if you're in a specialized field. At my practice, I receive referrals from doctors all over the world. I've built my practice around relationships and wouldn't...
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