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Have you ever tried to read something only to be put off by its difficulty? It happens to everyone, even the best educated and well-read people.
Personally, I’ve tried to tackle “Moby-Dick” on three separate occasions, only to abandon it not long after the Pequod sets out on its ill-fated voyage. Despite being acclaimed as one of, if not the, best American novel, it’s just too dense to be an enjoyable read for me.
And it’s not just novels that put people off when they’re difficult to read and understand – webpages that are poorly written, wordy, or have other readability issues are often quickly abandoned by visitors.
And let’s not forget search engines love a well-written and well-structured copy. Quality content is still the name of the game, and it’s hard to rank highly without it.
While dwell time is not a direct Google ranking factor, alongside click-through and bounce rate, it does offer a good metric for tracking the health of a webpage.
And, of course, difficult-to-read texts will drive visitors away before they can take action on your page.
So, as an SEO professional, you need to be aware of your copy’s readability and actively take steps to increase it.
There are a lot of factors that go into how easy it is to consume written information on a webpage,...
Read Full Story: https://www.searchenginejournal.com/readability-checkers/460577/
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