Emojis impacting your website’s performance is kind of a crazy concept to even be considering in our modern age of technical SEO strategery. Not long ago, adding an emoji to your web content would have made you the laughing stock of the SEO world.
But now in 2022, you’ll find your fair share of smileys, dogs, and pizza slices when making a run-of-the-mill Google search. But what are these business owners doing? Is there a method to their madness? And most importantly…
…Do Emojis Impact SEO Ranking?
Well, the short answer is, no (all that buildup for nothing). In an interview with Google’s John Mueller, he confirms that there’s no problem with having emojis in your title tags and meta descriptions, but there is no significant SEO ranking benefit either. He goes on to say that Google will even hide some title tag and meta description emojis if they disrupt organic search results or seem misleading.
Nevertheless, you’ll see that there are still a number of businesses that include an emoji next to their title tag. That’s because, while emojis do not officially impact your search engine rankings, there are still a few benefits to including them on your website.
There Are Search Results for Emojis
If you’ve ever tried entering an emoji into Google for a search, you’ll see that there are thousands of results that relate to the emoji. Some of the top results may be related to the emoji itself, but after that, you’ll find businesses, services, and information related to your...
Read Full Story: https://www.jumpfly.com/blog/emojis-seo-friend-%F0%9F%A5%B0-or-foe-%F0%9F%98%A1/
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