SEO-first content is believed to be a sure shot way to gain visibility on a search engine, particularly Google Search. But, will it remain so, as Google announced a new set of updates to improve search experience and bestow more accountability to content publishers. Let’s understand what happened this month at Google Search.
Search engines are one of the most powerful databases that respond to queries based on keywords and phrases. Google’s search engine is the world’s most trusted and widely used website. Users visited this site for a staggering 89.3 billion times every month, taking a lion’s share of 92% of all global searches in the market. In a bid to keep its content search discovery relevant and accurate to user’s search queries, Google keeps launching new updates based on quality tests, evaluations and AI innovations. Now, the company has decided to focus on user-generated content to help online users with more accurate and reliable information search. The new updates will benefit English users.
Google announced the launch of “helpful content update” to update Search with fine quality content. This would associate with quality and informative content and not necessarily evaluate content based on its traditional SEO-centric algorithms. Which means content writers and marketers can no longer push SEO-driven content to rank higher on the Search and gain malicious advantage on SERPs. Google thinks it would help filter out poor quality content despite its high SEO...
Read Full Story: https://aithority.com/natural-language/grammars-parsing/google-revises-its-seo-first-algorithm-to-filter-out-bad-quality-content/
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