How do you measure up?

In our previous two articles, we wrote about how Google uses its software to assess a website’s performance, from page speed and technical SEO, to download rates and accessibility compliance. The first article looked at page speed, your speed index score, and SEO rating, while the second article reviewed Google’s accessibility and best practices score. The focus of those two articles was on how OEM websites performed relative to each other and Independents.

The topic of this article will be to review how website vendors perform relative to each other, as seen through the eyes of Google.

Our data source was over 35,000 dealer websites.

Google’s Speed Index Score

Google’s Speed Index Score is based on the average time it takes for visible parts of the page to be displayed. For this study, we only looked at mobile devices since around 80% of car shoppers shop by mobile device, while over 90% of Hispanic shoppers shop the same way.

Let’s look at the data…

As an industry, we can do better than this. I’ve identified two critical cut off points - at 5 seconds and at 10. Ideally, mobile load times should be 3-4 seconds at most. Any time longer, and you start to suffer an increasing volume of drop-offs.

I have chosen the 5 second mark just to be practical, recognizing that some OEMs require a lot of time consuming add-ons and features that guzzle load time. But even with this said, it is hard to justify the speeds we see here. I imagine some providers might...

Read Full Story: https://www.dealermarketing.com/how-googles-website-ranking-factors-rank-website-vendors

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