[Author: Noreen Fishman]
Effective law firm marketing is all about getting your message to the people who are seeking what you have to offer. Simple enough, right? Well, it’s more complicated than it sounds, especially in today’s increasingly fragmented and fast-moving digital landscape. We’ve worked with firms of every size and specialty, and have picked up on best practices that consistently generate results. Here are 10 legal marketing habits of successful law firms.
Legal Marketing Habits
1. Be Consistent
Consistency is really key when it comes to marketing. All too often, we see firms neglecting to update their blog, podcast, or social media for far too long. A lack of consistency can be detrimental to credibility, and not having active strategies leads to a lot of missed opportunities.
2. Think Locally
Far from thinking “small”, focusing on geography is a smart strategy for many reasons. The fact is that most of your future clients are searching locally before they hire a lawyer. Your marketing will work best in the areas where you actually practice. Start by creating local business listings. These listings function as part of local online search and make your firm visible. Take advantage of the hundreds of directories where you can list your firm for free, such as Google My Business, Yelp, Bing Places, etc. The quality, consistency, and spread of your online directory listings can affect your local search engine optimization (SEO) results. Yext is a great tool that...
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