If you’re looking to expand your business reach and visibility, investing in online ads can give you great results. But there are many moving parts to an online ads campaign and it’s easy to waste money if not done the right way.
As a small-business owner with a limited marketing budget, it is important that you know how online ads work and how they need to be structured.
The biggest, most important difference between using social media ads and Google ads is the way your audience will encounter your ad. Social media ads are presented to your target audience while they are not searching for your solution. Google ads, on the other hand, are presented to them when they are actively searching.
This means your ideal client who sees your ads on social media is very unlikely to be looking to buy at that very moment while on Google, they are ready to buy.
Based on this, you might think that Google ads are better because they’ll produce fast sales, which they do, but neither Google nor social media ads are a straight-shot type of deal, especially in the B2B space.
They each have their own place in getting new customers in your pipeline and moving them through, so it is important to be mindful of your client’s buying cycle.
When to use social media ads
Social media ads help you get discovered by a new portion of your target audience. These people have never heard of you, they don’t know you, and they’re not ready to place an order. They are at the awareness stage or top of the...
Read Full Story: https://magazine.promomarketing.com/post/advertising-social-media-or-google-which-is-better/
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