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Twitter has become a powerful marketing platform for businesses. It helps them connect with customers, build relationships, and promote their brand.
Integrating pictures and links to products or services, store locations, contact information, special offers, and much more helps brands communicate vital information quickly.
The key to success on Twitter lies in finding ways to effectively engage with consumers while incorporating search engine optimization (SEO) tactics.
When brands take the time to learn about these tactics, they can more easily get to the top of search engine results pages (SERPs).
In this article, we’ll take you through some basic guidelines to help you achieve maximum exposure for your tweets.
1. Build Your Brand Identity & Awareness
So first, let’s talk about brand identity and awareness by completing a short exercise.
Google your brand’s name. What shows up?
Most of the time, you will see something similar to this on the first page of search results:
What you’re seeing is Google’s Twitter carousel.
This can be highly beneficial for users to get to know a brand by browsing through some of their most recent tweets.
And it also gives you direct control over what appears in search results around your brand’s name. That’s a big deal!
How often do...
Read Full Story: https://www.searchenginejournal.com/increase-google-search-visibility-with-twitter/454188/
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