In this day and age, every business needs an online presence to grow and succeed. Distributors are no exception, whether you believe it or not. It’s a provable fact that companies that invest in developing their brand’s authority and presence online, in a structured, consistent way, experience sustained organic growth.
However, the vast majority of distributors have big misconceptions regarding digital marketing for their business, as shown in frequent discussions about online marketing on Facebook groups and other forums.
Since misconceptions do a disservice to everyone, I’m addressing the most common ones that seem to pop up time and again in hopes to help distributors make educated decisions to improve their marketing results.
1. SEO doesn’t work for distributors, it is impossible to outdo the big players
This is, in my opinion, the biggest, most harmful myth of them all, perpetuated at the industry level! I have watched well-respected industry leaders advising against it! Oddly enough, they all go to Google when they need any information, just like everyone else.
It is an indisputable fact that most B2B buyers use the internet to gather information about products or services they’re thinking about buying—not word of mouth.
89% of B2B researchers gather information about potential purchases from the internet. (Source: Google)
In analyzing search results, there is a mix of big players and smaller distributors that show up on the first page. Try it for yourself and you’ll...
Read Full Story: https://magazine.promomarketing.com/post/12-digital-marketing-misconceptions-holding-back-your-promo-business-growth/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.