The retail e-commerce industry shows no sign of slowing down as online shopping becomes even more convenient. According to Statista, the industry is projected to grow by as much as 50 percent in the coming years.
If you want to explore the possibilities in e-commerce job roles, then it's time to invest in some skills. Here are some important skills for e-commerce professionals.
1. Copywriting
Copywriting is writing for the purpose of selling. Purposeful copywriting increases brand awareness and creates powerful calls to action. When done right, it can broaden your customer base and build customer loyalty.
Copywriting is not creative writing, although your creative writing chops can help. It requires a bit of practice to create persuasive copy, which should be free of unnecessary flourishes. As pioneer advertising executive Leo Burnett said, “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
Online Copywriting Course: The Art of Storytelling for Freelancers and Creators is one of the best-selling courses on Domestika. Created by Sun Yi, the founder of award-winning digital branding and marketing agency Night Owls, the course goes through writing techniques that grab your audience's attention from the get-go.
2. Business Communications
Business communication skills help you effectively communicate with different types of people within or outside your business. This skill encompasses email, instant messaging, formal letters, business...
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