SEO often doesn’t get a fair seat at the table when marketing budgets are determined.
Even though SEO is marketing.
As we’re approaching a time when many companies are having meetings in their conference rooms to determine budget allocations for the upcoming year, I want to help further the case as to why SEO should have a voice in the room (and budget in your marketing plans).
But first, let me address a bit more why I feel SEO doesn’t get its fair shake.
Proving the value of SEO is complicated
SEO can be a challenge for some in marketing departments to wrap their heads around. There are many moving parts and it’s not as easy as PPC when you understand exactly how that works.
With PPC it’s generally a matter of:
- Choose keywords.
- Write/ place ads.
- Pay when someone clicks.
- Send that click to a landing page of your choosing.
- Report on results (sales/leads).
It’s true. SEO is more complex than this. And, because of its complexity, I will often instruct prospects to think carefully about not just when to invest in SEO, but whether SEO is even a really viable investment in the first place. Often, the answer to these questions is “it depends.”
Remember, an investment in SEO doesn’t just revolve around hiring an agency or an individual in-house to oversee and drive the strategy.
Unlike PPC, there are many other considerations, including:
- Web design and development that may be required, such as:
- Creating a new architecture / navigational structure.
- Creating new page templates...
Read Full Story: https://searchengineland.com/seo-is-math-388151
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