Google is now penalizing website content that’s written primarily to rank high in search engines, but isn't helpful to users.
Google has just rolled out its “helpful content” update, which, as the name implies, was launched to ensure people see more original, helpful content in their search results.
Google says its systems will automatically identify content that seems to have little value, low-added value or is otherwise not particularly helpful to those doing searches. Their search ranking will suffer, as will presumably traffic to those sites.
“Google wants to remove over-SEO-optimized websites meaning those filled with keywords, but not helpful to the user,” says Juan Vides, President of Oceanside-based TechACS, a web design and search engine optimization (SEO) firm.
While SEO is important, when writing content you have to make sure you’re providing valuable content to the user first and foremost, he says. Google offers some guidance on this here: https://tinyurl.com/ym3rbhe8
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According to Google, if you answer yes to questions like these below, you’re on the right track with a “people-first approach”:
- Does your content clearly demonstrate firsthand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?
- Will someone reading your content leave feeling like they've had a satisfying...
Read Full Story: https://www.newsday.com/business/columnists/jamie-herzlich/google-seo-search-optimization-content-buifbrtg
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