A number of websites in the UK that publish news saw their viewership dropping, and that was cause for concern because of the fact that this is the sort of thing that could potentially end up making it harder for them to stay up and running. It turns out that Google’s recent update to its search algorithm may have had a role to play in hampering their growth with all things having been considered and taken into account.
With all of that having been said and now out of the way, it is important to note that the Ladbible, a youth oriented publishing platform, saw the greatest hit of all, reports Pressgazette based on Sistrix data. It saw its Google search rankings plummet by as much as 52%, plunging from 3.8 prior to the algorithm change to just 1.2 after it was updated. Two platforms owned by DMGT, namely "The i" and Mail Online also saw their viewership drop after their rankings fell by 37%.
Mail Online’s drop was the most drastic of all in terms of overall points. Prior to the change in the algorithm they had a search engine score of around 76.2. This fell by 28 points to just 48.2, so while Ladbible’s percentage decrease was higher, Mail Online’s was more severe from a purely points based frame of reference.
The changes that Google made to its algorithm in September represented the second time that the tech juggernaut has done something of this sort in 2022. Since Google is the ultimate arbiter of who gets the most visibility, failing to adapt their approach to the...
Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiV2h0dHBzOi8vd3d3LmRpZ2l0YWxpbmZvcm1hdGlvbndvcmxkLmNvbS8yMDIyLzEwL2hlcmVzLWhvdy1nb29nbGVzLWxhdGVzdC1hbGdvcml0aG0uaHRtbNIBAA?oc=5
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
Published by: Book Club