Get a clear view of how your content helps (or hinders) your business goals. Here's a step-by-step guide for doing a content audit.
A content audit is the act of taking inventory of your content to understand it on two levels:
- How it’s working together as a whole (the bird’s eye view).
- How each piece is working individually (the view from the weeds).
It’s a task many dread, but one you shouldn’t sweat.
Content audits aren’t a necessary evil, but rather a smart and strategic way to review your past content efforts and get a clear view of how they help (or hinder) your goals.
In short, it’s a much-needed cog in the machinery of a working content strategy – and not difficult to do, once you know how.
There are seven basic steps to do a content audit:
- Set clear goals.
- Narrow your focus: choose a type of content to audit.
- Play content librarian (gather, organize, and categorize).
- Play content detective (audit and analyze).
- Assess your findings and make a plan.
- Take action.
- Tweak your content strategy based on your findings.
Let’s talk through each one.
How to do a content audit in seven steps
Consider this your content audit checklist.
The first thing you need to do before diving into your own content audit?
Figure out your goals – what are you hoping to get out of this whole thing?
1. Set clear goals
Ultimately, a content audit helps you understand how your content is performing and how you can improve it to meet your specific goals. Setting those goals before you get...
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Published by: Book Club