The Spinoff CTO Ben Gracewood emerges from the mainframe with a run-down of the dozens of small and large improvements being made to this very website.
About a year ago the crew at Daylight built us a shiny new website. It’s really, really good. The only problem is that I’m both a Spinoff Tragic and a user experience obsessive, so I’m never satisfied with just really good. I want your experience to be bloody great.
Over the last year, we’ve also seen a heckload of changes outside of our control. Mark and Elon are battling TikTok to make sure you stay trapped on their websites and only ever see vertical videos; there’s no more 1pm press conference traffic spikes and we’re all a year closer to death.
What I’m getting at is that clicks are harder to come by these days. We love clicks and page views, not just because that’s literally how we get validation as humans who create content (damn it’s a good buzz when a story goes big!), but because without traffic it’s harder to find members and sponsorships to pay our bills. Maybe it’s yuck to be so up front about it, but that’s the biz we’re in \_(ツ)_/.
This is why we need to make sure our first-party experience is the best way to engage with The Spinoff. As web development nerds, our mission is to make you want to install our app or type thespinoff.co.nz into your address bar with delight because of the excellent experience you get when you do. We want people who stumble across The Spinoff to be hooked not just by our content...
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Published by: Book Club