Editor’s note: Go Local Interactive is a digital marketing agency that works with a number of pest control firms. The following is the third in the video series “Building a Strong Digital Marketing Strategy.” In this video, John Jordan, co-founder of Go Local Interactive, reviews how local listings help you establish local relevance in the markets that you serve and can be the first step in an organic strategy. Below is the transcript from this video.
A Recap of the First Two Digital Marketing Videos: Hi, this is John Jordan, co-founder of Go Local Interactive. And this is the 3rd video in a multi-part series where we’re describing how to build a strong digital marketing program from the foundation up.
In the first video in this series, we described this house analogy. Where you build your website, establish local relevance through your local listings, ensure crawlability and readability through SEO, establish topical relevance through content, and then use paid media as a way to increase your exposure where and when you need it.
In the second video, we covered website and analytics in a little bit greater detail, discussing how having your website set up to capture all the appropriate data and to be able to accomplish everything you would want to accomplish, from a goals perspective, was critical to the success of all your digital marketing that would follow.
In this video we’re gonna be covering local listings. And we’re gonna specifically discuss how local listings can...
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