How do you ensure your site complies with the latest search engine standards?
What’s the best way to keep up with constant algorithm changes while fulfilling your customers’ needs?
Google’s latest helpful content update emphasizes the importance of providing users with engaging, helpful content.
Not only should your content strategy maintain sound SEO principles and keyword rankings, but it should also be helpful to humans and relevant to their search queries.
On October 19, I moderated a webinar with Dave Snyder, CEO and Founder of CopyPress, and Jeremy Rivera, Director of Content Analysis.
Snyder and Rivera demonstrated how to create better, more authoritative content that complies with Google’s revised helpful content guidelines.
Here is a summary of the webinar. To access the entire presentation, complete the form.
What Is The Helpful Content Update?
Google announced the helpful content update in August to better connect people to helpful information.
It’s part of a broader effort to ensure people see that more original, helpful content is written by people, for people, in search results.
What it means for your business:
- Google will use a site-wide ranking signal to determine if you’re using helpful content.
- Google considers AI-generated content spam and will use its machine learning algorithm to detect it.
- Content made for ad monetization and clicks won’t work anymore.
- There will be no manual penalties, but you could simply start losing organic visibility.
- Detection...
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