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September 2022 was one of the most turbulent months of recent times for news publishers.
The month started with the Helpful Content Update, which targeted low-quality, unhelpful content.
That was swiftly followed by the September 2022 Core Algorithm Update: one of Google’s broader updates, which overlapped with the September 2022 Product Reviews Update, targeting low-quality affiliate content (among other things).
For some of the biggest publishers in the game, this has caused major disruption, with publications like the Metro seeing a 40% decrease in visibility.
In an industry that often relies on fairly turbulent traffic sources such as breaking news stories and Google Discover, appropriate content tagging can provide the safety net in which traffic consistency can be somewhat more reliable.
I’ve been working with several large news publishers across entertainment, football, gaming, music, and healthcare this year, some of which attract tens of millions of users each month. They all seemed to be lacking in one particular area: content tagging.
Why Content Tagging Is Important For News Publishers
When used appropriately, content tagging can help to boost a...
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Published by: Book Club