TikTok has partnered with Pakistan’s first Edtech start-up, Edkasa, and LUMS to launch a digital learning program to facilitate online education and distance learning for high school students. Driven by TikTok, the program “ExamReady” will promote digital learning designed to help millions of Pakistani students.
Edkasa was started by Fahad Tanveer and Annum Sadiq, a husband, and wife, as they realized the fruitless and outdated education of Pakistan has nothing to offer to Pakistani youth. They need an updated and modernized education facility which no one in Pakistan was offering. Annum said during an interview that;
“We empathize with the fact that parents, teachers, schools, and society at large have a lot of resources, time, and effort vested in high-school students. We want to see students get top marks, continue their higher education, and increase our country’s knowledge-based economy,”
The partnership is year-long, TikTok, Edkasa, and LUMS will collaborate to bring to life over 500 educational videos online covering Chemistry, Physics, and Mathematics, including study tips and exam hacks. The Syed Ahsan Ali and Syed Maratib Ali School of Education at LUMS will provide guidance on teaching methodologies and cover monitoring and evaluation of the project whereas Edkasa, as the implementing partner, will develop all content and host it on TikTok and other social media profiles. The program’s first round of content is expected to go live in August this year.
Farah...
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