SEO Data And New Opportunities [Podcast] - Search Engine Journal

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What’s more important to your SEO bottom line? Data or feelings?

Data, of course!

Dmitrii Kustov of Regex SEO joins me on the SEJShow to talk SEO Data, the opportunities for SEO of home services (which exploded post-Covid), and other emerging search trends.

You’ll also get insights around Google updates, tracking, and ROI expectations of SEO, and building localized service-oriented leads.

Start recording data. Start tracking data today. Without it, you can’t make any decisions based on the data you don’t have. –Dmitrii Kustov, 13:57

Instead of Search Engine Optimization, I like Organic Revenue Generation. What is the point of organic search? It’s not just traffic, it’s revenue generation from that channel. A lot of people don’t have that phrase, but that’s what I prefer calling SEO, “Organic Revenue Generation.” –Dmitrii Kustov, 21:48

I’ve always experienced that I don’t see SEO as a standalone service that people buy, and that’s it. It has to be integrated into the overall marketing machine, where lead quality and follow-up come in. Marketing is getting someone further down the funnel to make that sale. –Loren Baker, 16:28

[00:00] – About Dmitri.
[02:10] – Home services Dmitri specializes in.
[03:18] – What does it mean to be data-driven?
[06:12] – What pure ROI...



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