If you subscribe to a syndicated content resource for your blog, your firm is at an SEO disadvantage. Here’s why.
If you subscribe to a syndicated content resource for your blog, your firm is at an SEO disadvantage. Here’s why.
When duplicate content is found in a search query, search engines don’t know which URL to show. If they get it wrong, it negatively impacts their search quality, which could damage their brand. So, they don’t do it.
According to Portent, “Google does not impose a penalty for duplicate content. However, it does filter identical content, which has the same impact as a penalty: a loss of rankings for your web pages.”
Duplicate Content Types
Duplicate content comes in a few forms, including:
- The same content posted on several websites, e.g., blog content.
- Duplicate content on the same website, e.g., landing pages mirroring blog posts.
- Duplicate met title and description tags on more than one page.
How to identify duplicate content.
There are few remedies you can use to identify when your content is being duplicated, such as:
In addition, the Digital Marketing Institute shared this tip.
“Google recommends copying around ten words from the start of a sentence and then pasting it with quotes into Google. If you test this for a page on your website, you would expect to see only your webpage to show up and ideally with no other results. If other websites show as well as your site, Google hints that it thinks the original source is the result it shows...
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Published by: Book Club