The alt attribute for logos and buttons are done differently than the alt text used for other kinds of images. Google discusses the right way to do it.
- The best practices for logos and buttons are different than other kinds of images
- There is no SEO value for logo and button alt text
- Correct alt text for logos and buttons can have long term benefits for users and site owners
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In a Google Search Off the Record podcast, Google’s Lizzi Sassman and John Mueller discuss the best way to handle alt text for logos and image-based buttons.
There are best practices for adding alt attributes to logos and buttons.
The rules can seem a little complicated at first but they’re actually simple to understand.
Getting the alt attributes right is good for users and in the long run it’s great for earnings.
Adding Alt Text to Functional Images
Lizzi Sassman starts the discussion by making a reference to functional images, images that have a functional purpose on the webpage.
She asks if the alt text should describe what the button does or what the image on the button is in the situation in which a button is an icon.
Lastly, she asks if there’s an SEO purpose to adding alt text to functional images like buttons.
“Lizzi Sassman:
…The level of care in which we spend on the visual asset, we...
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Published by: Book Club