5 SEO best practices for Black Friday and the holiday season - Search Engine Land

The world’s largest shopping season – Black Friday through Christmas – is here.

Will the rising cost of living, drop in customer confidence, and frequent Google algorithm changes spell doom for SEO specialists?

In this article, we will go over some SEO tips that will help you navigate this holiday season and plan for the next.

1. Create dedicated landing pages for Black Friday

To increase visibility for Black Friday and Cyber Monday-related search searches, it is advantageous to build a dedicated evergreen landing page for these holidays.

To find the best deals, users will often search for keyword combinations that include [brand name] or [product], plus the words: deals, discounts, or promos.

Using Google Trends’ historical findings, it is possible to find out what choices are popular in certain product categories. If the idea is to give discounts on Black Friday or Cyber Monday, it may be worth dedicating a separate page to each product or service.

If you are able, it is a much better idea to start planning the creation of these landing pages and their content with as much time in advance as possible.

Then, until those pages are really required, deploy a 302 redirect (a temporary redirect, as opposed to a permanent 301 redirect). This will give you plenty of time to prepare the pages for your Christmas consumers and Google to thoroughly examine the site.

Even better, you could build a “mini-site” with Black Friday/Christmas-themed pages that can be hidden from visitors...



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