Every B2B marketer today is buzzing around the concept of Core Web Vitals. What are these Core Web Vitals? And how would it affect a B2B business? Let us dig in to find.
In modern SEO marketing, Core Web Vitals or CWV is an important search ranking metric set. Honestly, CWV is nothing new. They are here for quite some time and they indicate the latest trends in performance marketing. These metrics offer insights on a user-centric view that considers how your site speed and user experience will affect the online metrics of a brand.
Core Web Vitals and B2B Marketing
Google’s Core Web Vitals are there to break down a user’s experience. You may consider it as the new benchmark that outlines three major metrics summarizing the way your website is performing. The series of Core Web Vitals is the latest to offer performance-based recommendations that Google has driven from its search engine and Chrome Browser.
Every marketer has one question – How is my website performing? It is a complicated one with several subjective answers. To simplify things, Google creates these Core Web Vitals including the following metrics:
- Largest Contentful Paint (LCP)
LCP is a measurement of Google to judge user experience based on the loading time of the first meaningful content on the visible screen. LCP includes the large hero image or video located within the user port. This is an important Metrix to measure user experience as it assesses how quickly the user visits a webpage.
- First Input...
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