This post was sponsored by MarketMuse. The opinions expressed in this article are the sponsor’s own.
Wondering how to tackle Google’s helpful content update?
At a loss for how to recover your organic traffic if your keyword strategies are no longer effective?
Instead of just ensuring that keywords are present in each individual piece of content, try focusing on overall topic modeling and topic clusters to drive your SEO content strategy.
Topic modeling and topic clusters go hand in hand when it comes to creating helpful content. It’s like peanut butter and jelly, baking and pies. You get the picture!
Here’s a recipe for making it work.
Use Topic Modeling & Topic Clusters, Not Just Keyword Research
Topic modeling is how machine learning detects and understands related topics and themes across multiple pieces of information. This can help you understand what pieces to create as part of a topic cluster.
Topic clusters are the actual groups of linked related content pieces that have a similar theme.
As Google’s algorithm continues to evolve, it’s becoming clear that it favors topic clusters because they better match the user’s full search journey and user intent.
The Difference Between Keyword Lists & Topic Models
When conducting keyword research you’ll typically end up with hundreds of different terms and still not have a clear understanding of what’s required to adequately cover a subject. It’s a case where more isn’t always better.
With topic modeling, you have a...
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