New research by SEMRush is proving how people aren’t too happy with Google Search and usually end up redoing it to help find what they’re looking for.
Think along the lines of 30% of people refining their queries to search for what they’re looking for because that’s how dissatisfied they were on the initial attempt.
The report highlights the importance of keywords here and how important it is for users to be super specific about what it is that they’re in search of.
We saw a Tweet recently go viral where it was liked by more than 60,000 people and it went on to add how people were just not happy with Google Search as it failed to provide them with what they were looking for when they were limited on time. It noted how difficult life had become to find certain types of data on the world’s leading search engine platform.
Some of the quote tweets are saying things to the effect of "if you know the tricks, it still works," which misses the point.
— Emily Velasco (@MLE_Online) October 25, 2022
1. A lot of the old tricks don't work anymore
2. We shouldn't have to try this hard to trick a search engine into giving useful results
I'd love to see a real longitudinal study of this over time - I suspect we may have forgotten how poor search used to be (though I acknowledge that I append [reddit] to more searches than I'd expect these days).
— Will Critchlow (@willcritchlow) October 26, 2022
And that’s when we saw so many people give out their viewpoints on the matter. They had a lot...
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Published by: Book Club