What Is Organic Search? - Search Engine Journal

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Organic search engine optimization (SEO) is the process of showing up higher on the search engine results pages (SERPs) naturally.

Organic search is one of the most effective channels to gain traffic or conversions because it’s free – relative to paid search, where you have to pay for your placement and clicks – and users understand that you are relevant for what they typed in.

A very lame joke in the SEO industry goes, “The best place to hide a dead body is on page two of Google because no one is going to look there.”

See?

Pretty lame, but the point is that if you are not on the first page of SERPs, no one is going to see your pages.

Think about the last time you went to page two of Google to do anything like read an article or buy a product. It doesn’t matter what you were trying to do; there’s almost no way you went to page two to do it.

We can utilize many strategies for organic search, such as keyword research and optimizing content or fixing technical issues that hinder a user from accessing the website.

In this article, we will focus on the different ways you can increase your organic visibility, how SEO works, why this channel is important for your business, and how to get started with organic search.

How Does Organic Search Work?

The simplest way to refer to...



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