For beginners, here's some simple info. Learn SEO essentials, what they mean, and how to get started with this 7-step SEO primer.
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Replace (not provided) with ALL of your organic keywords inside of Adobe & Google Analytics. Analyze performance by 400+ dimensions and metrics.
For many companies, their website can be their largest brand asset, which is why it needs to display authority, trust, and expertise.
Optimizing your website to meet customer needs and display these characteristics makes up the fundamental process of SEO.
However, before we dive into the nitty-gritty of SEO, I always recommend my clients perform a deep analysis of their client and consumer relationships.
My company does this in three ways:
- Examine how and why individuals are discovering and considering our products/services.
- Examine our customer’s online behaviors (e.g., search queries, questions, and attributions channels).
- Examine our customer’s demographic and psychographic criteria (e.g., what are they like and what are they looking for).
Understanding and acting on this data will put you on the first step to performing a proper SEO campaign.
So without further ado, let’s define the process of SEO, what strategies to take, and how it can help your online presence.
SEO Fundamentals
Search engine optimization (SEO) is the process of optimizing a website to capture as much organic website traffic as possible via search engines and convert...
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