Content takes a lot of forms. Blogs. Emails. Social media posts. Press releases. News items. Attorney bios. And so much more. But where to start?
This week’s Ask Me Anything is all about Writing Marketing Content. Join Julie Ackerman, Communications Manager + Legal Content Writer, and Taryn Elliott, Director of Client Success + Marketing, as they answer all of your questions about how to produce content that drives traffic to your website and converts prospects to clients.
Taryn:
Hi, everybody. Welcome to LISI’s Ask Me Anything livestream. This month we are talking about writing marketing content. I am Taryn Elliott, director of Client Success and Marketing at LISI, and I am joined this week by Julie Ackerman, our communications manager + legal content writer. Welcome, Julie.
Julie:
Thank you.
Taryn:
I think this is your first AMA.
Julie:
It is, yeah. I’m delighted to be here.
Taryn:
Well, we’re happy to have you here. Julie and I were just catching up on football, and the Eagles are having a phenomenal season. Makes the blow of the Phillies loss a little bit better, but we’ll focus on the Eagles here.
Julie:
Yeah, we are 8-0. We got a big Monday night football game coming up this week against Washington. It’s funny because Philly is… We love all our sports teams, but we’re really an Eagles town, except this playoff run with the Philly, for once it was like all anybody was talking about. Even though our Eagles are amazing and we’re excited, the Phillies really were top...
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