In a recent podcast, the top executives of Google, Lizzi Sassman & John Mueller, highlight the importance of image filenames and SEO mistakes.
Image filenames are the names of files that various users assign to their saved files. The following names can be assigned to any format of an image. Image filenames are essential for both the user and the creator as it helps in better sorting and indexing out the content.
According to Google, image filenames play a vital role in sorting and indexing the content out of their databases. The executives Lizzi Sassman & John Mueller narrated that the image filenames don't help in ranking the content better, but it is essential in sorting the files.
Also, users must give meaningful names to their images so the search engines can easily find out the relevancy of the file. As per Google's image guidelines, one can easily localize and translate their image names according to the context. An example would be that 'my-new-computer.jpg' is a better image name than IMG00987.jpg.
Also, both of them shared their experience with various users regarding filenames. According to them, an ample number of their users aren't well-aware of file names. Also, it would be easier for them if their use either edit alt text around images or cover images with some words, so they have a better idea about the file.
Furthermore, they advised their users to use descriptive names for their files as it is the most compelling method to place the files...
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Published by: Book Club