Sadly, it’s not enough for websites to create great content in order to be recognised by the likes of Google and other leading search engines. It has to be the right content. Many businesses have struggled to win over Google’s fickle army of crawlers over the years, but over time we can see how certain tweaks and approaches to content creation appear to be more effective than others.
Fortunately, this doesn’t require you to rip out your existing content and start from scratch, but with the right adaptations, you may be capable of making your blog posts, articles, guides, and other content stretch further and rank higher among Google’s SERPs.
What is Google Crawling?
Firstly, let’s cover what is actually meant by Google’s ‘crawlers’. Crawling takes place when Google’s bots assess all the content and code that make up a website and analyse it. This process helps to index pages and to ensure that a page is good enough to show up in Google’s search engine ranking positions (SERPs).
With each update, Google is liable to change its criteria for websites. For instance, since Google’s Panda update, the importance of domain names has grown by a notable measure, and businesses are required to maintain a level of accessibility and relevance with the names they choose.
Google considers a wide range of factors that are relevant to categorising your website appropriately, and many revolve around good on-page SEO relating to your content. With this in mind, let’s take a look at some of...
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Published by: Book Club