Wondering how to do SEO for ecommerce?
Looking for expert insights on ecommerce SEO?
Uncertain how to make your online store more successful?
From acknowledging that the traditional customer journey is dead, to fast pivoting due to Google’s constant updates, to reassessing benchmarks after the pandemic digital boom and the subsequent fall, experts from award-winning agencies assess what’s next in ecommerce SEO.
We wanted to go beyond unpredictability, so we interviewed 15 digital growth and SEO experts to get their insights, tips, and lessons learned as part of our Ecommerce SEO deep dive.
Ecommerce experts in this article talk about search behaviors, hands-on clients, forecasting for aligning to current trends, and more.
Let’s see what they have to say.
Implement Multi-Touchpoint Customer Journeys As Search Behaviors Change
James Finlayson, Head of SEO at the7stars: “Google’s search volumes aren’t just stagnating – in many cases, they’re reducing. Despite this, consumers are conducting more research prior to purchases than ever – on Amazon and other ‘super-retailers’, on TikTok, large publishers with loyal audiences, Pinterest, YouTube, and Reddit. We recently looked at one market where, we estimated, less than 10% of search activity was actually happening on Google.” Read Finlayson on digital and in-store buying, pushing for larger budgets, and their Sofology success story.
Sara Povoas, Content and SEO Manager at iProspect Portugal: “We observed a huge increase in...
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Published by: Book Club