Chris Siebeneck, VP of Strategic Partners at SEO Werkz, Changing the world... one campaign at a time. With high quality and transparent SEO.
As a leader at an SEO agency, one misconception I frequently see among prospects and companies in general is that public relations (PR) and SEO hold the same weight—and can be used in place of one another—when it comes to building domain authority. In this article, I'd like to dispel this and break down some of the differences between the two strategies. While our agency does have a small PR offering, we typically work with outside PR agencies to help produce SEO-worthy links.
Public Relations
When it comes to content, PR is about publishing articles about your company and what your company is doing that can make public news and headlines. PR can be in the form of many different types of articles, such as written articles, videos and white papers. PR focuses on sending out information that's newsworthy and timely. An example of a PR announcement could be about your company opening a new location, helping someone or developing a new product.
SEO
SEO is about building trust with Google. Content that's optimized for search engines shows Google that your website is an excellent answer or match to the questions or phrases being input by users on search engines. Your website proves that you can be trusted with the traffic that's looking for the answer or relevancy of a certain question or keyword being Googled. Building trust with Google...
Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiemh0dHBzOi8vd3d3LmZvcmJlcy5jb20vc2l0ZXMvZm9yYmVzYWdlbmN5Y291bmNpbC8yMDIyLzEyLzE0L3doeS1wci1hbmQtc2VvLWFyZW50LWVxdWFsLXdoZW4tZXN0YWJsaXNoaW5nLWRvbWFpbi1hdXRob3JpdHkv0gF-aHR0cHM6Ly93d3cuZm9yYmVzLmNvbS9zaXRlcy9mb3JiZXNhZ2VuY3ljb3VuY2lsLzIwMjIvMTIvMTQvd2h5LXByLWFuZC1zZW8tYXJlbnQtZXF1YWwtd2hlbi1lc3RhYmxpc2hpbmctZG9tYWluLWF1dGhvcml0eS9hbXAv?oc=5
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